WNS Decision Point

Consumer shopping behavior is the study of the tendency of customers to buy a product. Let’s take an example- Imagine you have an online shopping website. A customer might visit you several times but might not end up buying anything. There are various stages that a customer goes through before buying a product. Cultural, social, personal, and psychological factors influence the buying pattern of a customer. Now, our question is- why do we need to analyze this behavior? The article will explain that as you move forward but let's start with the basics. Customer shopping behavior is mostly studied in sectors like FMCG, customer durable, retail, and e-commerce- where you need to understand what your customer expects from you. Why Do You need to analyze Customer Behavior? The primary reason behind knowing what the psychology of the customer is while purchasing your product is that you get to know about what to deliver. There are several reasons why a customer m

The Brexit News is catching heat as the decision day is ending Brexit, or the “British Exit,” is a June 23, 2016 ballot where the United Kingdom voted to leave the European Union.   From approximately 2.3 million votes, the mob who voted in favor of the exit won. Following the polling, on March 29, 2017, former President of the United Kingdom presented the withdrawal of Article 50 that bonded  the U.K with the European Union.  The proposition by the President gave the UK and the E.U time to negotiate an agreement until March 2019. However, recently, the assigned date has been postponed to October 31, 2019. WHAT EXACTLY IS BREXIT? As mentioned above, Brexit is an abbreviation for “British Exit”. Both the “left-wing” and “right-wing” Eurosceptics have stood with the proposition of the withdrawal of the bill that kept the United Kingdom within the European Nations.  All these years, the population of the United Kingdom has been benefiting by being a part of th

Every business, be it a small start-up or an established company, needs a basic platform to set certain trends and cultures for effective execution of the planned schemes. A Thought Leadership Platform plays an essential role for every team because it will act as a propellant for others in the company. But how can we make it effective? If you are looking for an answer to this question, then search your mind and analyse what you wish to gain from the leadership platform.  What are the basic guidelines around which the design of the thought platform should centre?  What are the core values that you want to be followed by generations to come? Do you want the bottom line to transform with time, or it should be a fixed idea? A platform like this must be designed only when a company leader gets satisfying answers to the above questions. A leadership platform gives an insight into the personality of the creator of the platform and highlights the principles

Every shopper in the world becomes alive during the holiday season. The turnover of businesses across the globe reaches a peak during the holidays. It can start from millions, and by the end, it gets to billions and more.  From the past few years, the number of people choosing an online platform for shopping has increased. Many people prefer online shopping over physically going down to the shop to buy something. But there can be numerous security issues that we have to deal with when it comes to shopping, be it online or in-store shopping. Following are some tips you should follow if you are a holiday shopper.  Take Care of the Little Delays 1. Segregate the money in your wallet into different parts like hard cash and plastic money. Segregate  your cards according to their type as well, that is, debit cards and credit cards. This way, you can keep track of how and where your money is spent when you are on a shopping spree. 2. Do you plan on splurging a little

Brexit is having a significant impact on every sector in the UK such as corporate, education, service and healthcare. There are substantial implications of Brexit on health and social care as well. Britain has avoided clashing with the European Union by increasing the deadline of the negotiation period twice. But still, several issues remain without a solution. Especially on the work staff front, Brexit is likely to cause a shortage of the workforce in Britain. In addition to this ongoing debate in the parliament, uncertainty about some of the major decisions is becoming a contributing factor for all the chaos. The department of health and social care has published guidelines for organizations. They have created a national operational response center to lead the following stands of health and service care industry. Factors affecting the Healthcare industry during Brexit: •       Staffing Across the National Health Services (NHS) trusts, there is a sho

These days, no one wants to face issues when they have full use of the internet and technology. In the recent past years, every industry and each field of manufacturing has undergone some Rapid changes and that those changes could be due to the advancement of Technology and the internet. When you talk about the  Brexit Impact on automotive sector  then you should have to collect ample information and details about this Brexit. Before having complete information about  Brexit scenarios , you should never try out it and you should use some online platforms to collect the desired information within some really good time. Why Brexit is useful for automotive sectors? The automotive sector is one of the most important and significant manufacturing sectors of the Globe. You always want to get better quality of products and therefore the role of Brexit cannot be described in the words. Some recent reports, surveys, and  Brexit News  have shown that the Brexit impact on automotive se