Thought Leadership Strategy — A Spell to change the business game
Thought leadership strategy is not a new concept anymore. Most of the businesses use this strategy, as it enables them to remain ahead of the competition. Thought leadership can come from anywhere, within the business as well as from outside it. Usually, businesses prefer someone from their organization to become a thought leader because having an internal thought leader has its inherent advantages. Let us now see how thought leadership strategy can provide a spell to change the entire business game. Walk the talk When we say ‘Walk the Talk,’ we mean that a thought leader should lead by example. He/she can have ideas to share, but implementing the ideas on the ground is essential for the success of any business. Talking about ideas is of no help at all unless one cannot implement them. For example, if your thought leader is an expert in Facebook marketing, it is of no use if he/she keeps boasting about it without showing results on the ground. Remember the proof of the pu