What Is the Role of Consumer Shopping Behavior?
Consumer shopping behavior is the study of the tendency of customers to buy a product. Let’s take an example- Imagine you have an online shopping website. A customer might visit you several times but might not end up buying anything. There are various stages that a customer goes through before buying a product. Cultural, social, personal, and psychological factors influence the buying pattern of a customer. Now, our question is- why do we need to analyze this behavior? The article will explain that as you move forward but let's start with the basics. Customer shopping behavior is mostly studied in sectors like FMCG, customer durable, retail, and e-commerce- where you need to understand what your customer expects from you. Why Do You need to analyze Customer Behavior? The primary reason behind knowing what the psychology of the customer is while purchasing your product is that you get to know about what to deliver. There are several reasons why a customer m